branding, design for print, website, video, photography and marketing campaigns

We have helped to develop and deliver one of the longest sustained campaigns for Luton’s businesses and community; Love Luton. It has been used as the vehicle to secure millions of pounds of inward investment for the town. 

Since 2010 we have been the creative lead on the Love Luton campaign and a core member of the working group. We initially helped deliver a campaign to support the Luton City Status bid and created content for the bid itself. We have since gone on to create separate campaigns around events and different pro-Luton initiatives, including cross-channel and media buying. We have worked in partnership with some of the largest organisations in and around the area to deliver a successful and highly visible campaign.

Community pot set up: £50,000+ given to local causes and organisations

20,000 pin badges and 10,000 stickers handed out

4 children’s competitions created and judged

50+ printed media campaign materials

45,000+ campaign and event photos 

21 campaign and event videos

36 corporate sponsors engaged and backed the campaign

Estimated external marketing value driven for Luton as a brand: £550,000 over 4 years

Sessions on website (visits): 142,000 + 

Facebook Likes: 3450

Twitter Follows: 9300

Video views: 10,464

love luton campaigns